WIF 2008 - webdesign international festival - France

Summary:

Cycle 4 : The new professional practices of design: professional communities and methodological tools

Innovation Games® is a set of a dozen techniques which allow product teams to harness the creativity of customers and end users in service of product innovation. These playful activities are designed to encourage authentic feedback. Unlike traditional focus groups, participants in design games such as these are not limited to responses to predetermined questions, nor subject to undue influence from one or two vocal participants. Instead design games engage people with unexpected methods of expression and produce unexpected – even breakthrough - results. Participants in this tutorial can expect to spend at least half the time enjoying the play of at least one game. We will open the session with a brief introduction about the Games, their goals, and potential outcomes. We will close by connecting the energy aroused in the session to appropriate directions for products, including websites and web applications.

Booklet (français)